SAN FRANCISCO – February 7, 2022 – IGEL, provider of the next-gen edge OS for cloud workspaces, today announced that CRN, a brand of The Channel Company, has named Balaji Subramanian, Senior Vice President of Channel Sales and Global Channel Chief, to its 2022 Channel Chiefs list. CRN’s annual Channel Chiefs project identifies top IT channel vendor executives who continually demonstrate expertise, influence and innovation in channel leadership.
During 2021, Balaji focused on working with his team to develop and refine the IGEL Velocity partner program, migrating partners away from a transactional relationship with IGEL to a more predictable and richer model that is focused on driving customer success through enablement and rewards. Next, Balaji and his team launched the IGEL Services Specialization to enable partners to provide the post-sales services and support customers need to drive the successful adoption of IGEL products and solutions, which in turn leads to higher renewal rates and recurring revenue. Lastly, he developed and launched the highly successful Partner Advisory Council, which now enables IGEL to get regular guidance and feedback from key partners on its channel strategy and go-to-market model.
“Since joining IGEL in 2020, Balaji has made a tremendous impact on our business, helping our key partners grow their revenues with IGEL through resources, training and mentoring programs that are now helping them to both attract and retain new customers, while increasing their share of wallet with existing customers,” said Jed Ayres, CEO, IGEL. “We are grateful to Balaji for his many contributions to the success of both IGEL and our partners, and we are proud to see him recognized again in 2022 by CRN as one of the IT channel’s top influencers.”
A panel of CRN editors selected the honorees for their channel dedication, industry stature and accomplishments as channel advocates. The 2022 Channel Chiefs are influential leaders who continue to shape the IT channel with innovative strategies, programs and partnerships.
“CRN’s 2022 Channel Chiefs recognition is given exclusively to the foremost channel executives who consistently design, promote, and execute effective partner programs and strategies,” said Blaine Raddon, CEO of The Channel Company. “We’re thrilled to recognize the tireless work and unwavering commitment these honorees put into fostering outstanding business innovation and building strong partner programs to drive channel engagement and success.”
CRN’s 2022 Channel Chiefs list will be featured in the February 2022 issue of CRN Magazine and online at www.CRN.com/ChannelChiefs.
About IGEL
IGEL is one of the world’s leading providers of next-gen edge OS for cloud workspaces. The company’s innovative software products include IGEL OS™, IGEL Universal Management Suite™ (UMS), and IGEL Cloud Gateway™ (ICG). These solutions comprise a more secure, manageable and cost-effective endpoint management and control platform across nearly any x86 device and some ARM/RPI4 devices. Easily acquired via just two feature-rich software offerings, — Workspace Edition and Enterprise Management Pack — IGEL software presents outstanding value per investment. IGEL enables enterprises to save vast amounts of money by extending the useful life of their existing endpoint devices while precisely controlling all devices running IGEL OS from a single dashboard interface. IGEL has offices in Europe and the United States and is represented by partners in over 50 countries. For more information on IGEL, visit en-staging.igel.com.
About The Channel Company
The Channel Company enables breakthrough IT channel performance with our dominant media, engaging events, expert consulting and education, and innovative marketing services and platforms. As the channel catalyst, we connect and empower technology suppliers, solution providers, and end users. Backed by more than 30 years of unequaled channel experience, we draw from our deep knowledge to envision innovative new solutions for ever-evolving challenges in the technology marketplace. www.thechannelcompany.com
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